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The Pennsylvania Progressive

It's Time to Return to the 50 State Strategy

by: John Morgan

Wed Feb 24, 2010 at 08:47:45 AM EST


Barack Obama campaigned for President on the message of Change.  Many changes were necessary amidst the failed policies of the Bush White House.  The country was going in the wrong direction and we were in a major economic collapse.  As President Barack Obama has made many changes, most for the good.  One, however, was bad.  He replaced Gov. Howard Dean as Chair of the DNC and appointed Tim Kaine who immediately dismissed the 183 DNC field organizers and terminated the 50 State Strategy.  That concept is failing and, as a consequence, Democrats are suddenly losing elections.  For four years under Howard Dean the Democratic National Committee funded a 50 state strategy which paid for DNC field organizers on the ground in every state.  These organizers built local and county organizations which assisted candidates at every level.  What happened and how do Democrats turn things around?

The program was officially called the State Partnership Project.  The various state parties hired field staff who were paid and trained by the DNC.  A high ranking party official with whom I spoke praised the program highly because it gave each state the independence to do what it needed:  "we knew what was best in our state."  The result was exciting as true grassroots organizing improved the Democratic Party from the precinct level up.  This Blue Jersey story provides a glimpse.  A Democratic activist and labor leader tells me this about how the program worked in his state:

I loved the 50 State Strategy rhetorically, strategically, politically.  The SPP was a godsend -- and electorally really effective (we retained a governorship, won a swing Congressional seat, and took over the majority in both houses of our legislative in the 4 years we had the SPP).  I raised about $120,000 for the DNC on my good word that the SPP and the 50SS were crucial.  

It is a goddam shame that Tim Kaine, David Axelrod, and Rahm Emmanuel, three guys who probably don't agree upon much, were able to all but kill off the SPP and 50SS.

This is the sentiment I received from people all across the country as I researched this article.  What happened?

Sources tell me that almost all the money being taken in by the DNC is now being used completely by Organizing for America.  OFA and the DNC are now one.  When you go to Organizing For America and scroll to the bottom of the page you see a disclosure that OFA is a "project of the DNC."  OFA is run completely from the DNC and your contributions to the DNC now go to OFA instead of the funding the highly effective SPP (State Partnership Program).  What OFA did was replace an electorally based structure which built the Party and helped candidates up and down the entire ticket with an agenda based advocacy operation solely for the President.

In Pennsylvania the DNC organizers were tasked in 2006 to recapture "dropoff Dems" voters who had voted Democratic before but weren't turning out any longer.  Interestingly this is the biggest challenge this year for Democratic candidates:  get those Obama voters from 2008 back to the polls.  With three DNC organizers on the ground here in Pennsylvania the goal set was to get 10% of these dropoff voters to the polls.  They got 24.9% of them.  This was an extremely effective program and state bloggers across the country tell me they saw similar results.

Now without this Party structure Democrats are finding themselves in danger.  The effectiveness established through the former field organizers is being felt up and down the ballot at the same time the rank and file are disillusioned, angry and refusing to vote.  Someone must be on the ground to build Obama's message, organize precinct leaders and do what was done so effectively for four years and resulted in Change in 2008.

The OFA organization is completely different in structure from the 50 state strategy.  It is a "top down" operation working through the former Obama volunteers, many of whom have become disenchanted with the President, to organize on their local levels.  I have also seen where these local volunteer leaders burned out running their local Obama organizations or have moved on to their own political goals.  Some key OFA organizers are leaving the program.  I attempted to email several OFA people at DNC headquarters for comments but the emails bounced back.  I also solicited a friend to make contact to have some questions answered.  Again, no response.

The result is a marked dropoff in success.  Instead of winning Democrats are now losing.  Expectations for this fall are dim and last November's Democratic turnouts were abysmal.  The current strategy clearly is not working.

That same blogger and activist had this to say about the OFA:

More importantly, OFA is a joke.  What a waste.  I've advised donors I knew not to give to the DNC.  They're throwing good money after bad.  Set aside for the moment the bullshit about the national party committee being nothing but a front-group for the White House -- and how strategically inept the both of them have been in the last 13 months -- I know it's hard to do, but it's worthwhile for this consideration: If there is a zero-sum between funding the SPP and OFA, we're getting fucked out here in Real America (read: anywhere outside the Beltway).  

We don't have enough capacity organizing on the ground to build local parties, develop activists and leaders, and wire shit up to be positive that we can at least engage and turn out the base (if the base will indeed be turned out) in 2010.  We're going to lose every single gain we made in the last 4 years unless we get some miracles.  A few miracles that would help include a real full employment policy, real healthcare reform, EFCA and immigration reform (among others, but these are most important).  Not all of that is in the hands of the White House/DNC.  What is in their hands is something that is not miraculous: but the money into the state parties to spend on organizers.

The OFA kids are nothing but Obama acolytes who think they're community organizers.  First of all, as someone who a) has been an actual community organizer (in Chicago, no less) and b) studies social movements and organizing as a graduate student, I can't tell you what a load of shit this is.  What compounds it into an electoral problem is that they're not building any kind of electoral capacity.  I'm a social movement guy (I care more about my labor movement than I do about the Democratic Party), but I know that social movements need electoral vehicles.  OFA aint building either of them.  Second, these OFA kids don't know a goddam thing about local and state politics, where their organizing could be most important.  We are seeing the organizing that built my state into a (D) stronghold fall by the wayside and we're going to lose state government (in a re-districting year -- this is crucial in the disconnect between Democratic organizing through the SPP and Obama-fluffing through OFA).

But if the OFA organizer showed up at a county party meeting once in a blue moon, we might know better (note: I am a Congressional district chair with 7 counties in the most Democratic part of the state -- I think one county party has mentioned seeing or hearing from OFA in the last 9 months or so).

I know at least one state party which has ceased even working with the OFA people.  I was approached by two Pennsylvania OFA field organizers after the President's trip to Allentown.  I gave them my card and said I'd be more than happy to work with them.  Two months later I've yet to hear from them.  I work with the White House regularly, do conference calls with Cabinet Secretaries and other high ranking officials, publish press releases and write reports based on information they send and personally cover events when they come to Pennsylvania.  The White House Media Affairs Office has been great to work with but OFA has been invisible.

Barack Obama's campaign for change has derailed and a major reason is the change in focus at the DNC.  Under Dean 183 field organizers were paid by the DNC to build the Party from the ground up.  They reported to their respective State Party organizations and were extremely effective.  Each state had at least one organizer.  Under Kaine the OFA organizers have been dispatched to twenty something swing states expected to be the battlegrounds in 2012.  Howard Dean had a vision of expanding the Democratic base and reach into every state, every Congressional District.  His field organizers aided County Parties in training precinct leaders, recruiting volunteers, doing canvassing, phone banks and outreach to voters and it was tremendously successful.  That effort has now disappeared and the current structure is completely in the hands of Organizing For America, the organization which succeeded the Obama For America campaign.  

Barack Obama, as a sitting President, is entitled to appoint his own DNC Chair to act as his re-election effort and he appointed Virginia Governor Tim Kaine to act in that capacity.  Kaine disbanded the 50 state strategy and all of the field organizers were dismissed and replaced with OFA organizers.  While this was his prerogative it is hurting the Party structure.  Without their leadership, training and experience Democrats are beginning to lose elections.

Elections are won or lost on each local level, each precinct informing its voters, mobilizing them to volunteer and getting them to the polls on election day.  The 50 state strategy was very effective building this activity.  Thus far the OFA organizers, at least here in Pennsylvania, have been invisible.  We're witnessing the effects of these changes in the elections since November 2008.  Local, county and state level candidates aren't receiving the benefits which the 50 state strategy excelled.  The President must awaken and realize he cannot enact change alone.  In a democracy such as ours the legislative branch remains a critical component.  

The national fever for change following eight years of Bush was enough for many Democrats to win.  While Barack Obama didn't have coattails the atmosphere for change inspired many voters to push their buttons for change down the ticket.    The reverberations from the new Obama strategy is having serious deleterious effects on the President's ability to govern.  He must realize he cannot implement change himself and down ticket Democrats must also be supported.  The fact the DNC has neglected these other candidates must also be a wake up call to Democrats that this strategy must be replaced with a restoration of what was so effective as to provide the Party with its current majorities.

The other benefits of the 50 state strategy were the way it began building a "farm system" of future Party leaders and candidates.  It forced Republicans to spend money all across the country and to defend every Congressional seat.  In the past Republicans in safe seats freely spread their excess campaign cash to their friends in contested Districts.  Abandoning this successful strategy will enable the GOP to, again, concentrate on the swing seats and battleground states.  Last week former Virginia Governor Doug Wilder came out and called for changes at the DNC.  Specifically he called for the replacement of Kaine as DNC Chair.  I'd rather see the President authorize Kaine to change back to the 50 State Strategy which was so successful.  This change would be good.

Will the loss of the old strategy result in more change this November and again in 2012?  Not all change is good and we saw a marked change in Democratic turnout last fall.  Let us hope we can turn this around.  It is time to let the President know he needs to reinstate the State Partnership Program.

Update: If any other bloggers wish to republish this you have my permission as long as you give proper credit and link back here.

John Morgan :: It's Time to Return to the 50 State Strategy
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There are OFA organizers in all 50 states (4.00 / 1)
John, I like your work but I think some of what you write is not correct and some of the conclusions you draw, I would contest, are not outcomes of the symptoms you diagnose.

First, OFA has organizers in all 50 states.  They've got at least a couple staff in every state.  I can attest to this because they were in DC 2 weeks ago for a week-long training and I was asked to sit on a panel about outreach to various kinds of media.  (I was there talking about outreach to bloggers)

I don't really think that OFA being a part of the DNC is a flaw any more than the 50 State Strategy being a part of the DNC was a flaw.  In many ways, I think they are the same.  The DNC is putting organizers in 50 states, does it matter if they are under a SPP umbrella or an OFA umbrella?

Barack Obama the candidate dedicated a lot of resources to staffing up in places that conventional wisdom said were hopeless and then when those staff were in place he trained the hell out of them.  THIS IS THE EXACT KIND OF INVESTMENT IN ORGANIZING THE 50 STATE STRATEGY BROUGHT and it's the same thing that is going on now under OFA.  

I guess, once you get past the names (OFA, DNC, SPP, etc), what is the substantive difference between the organizing OFA is doing in all 50 states and what the 50 state strategy did?


Effectiveness (0.00 / 0)
There are massive differences between the two programs.  The point of SPP was to build the Party from the ground up.  They worked with committee persons, volunteers, county chairs and for the state parties organizing, organizing and organizing.

The OFA people don't seem to be doing any organizing.  In state after state people I speak to have no knowledge of any accomplishments made by OFA.  OFA is an agenda driven organization whose sole focus is the White House.  SPP was run by the states and did what each state thought was best for their unique situations.  It was electorally driven, its mission was to win elections up and down the ticket.

In that regard the two are very different.  Democrats are losing elections and turnout is dismal.  It is my belief the demise of SPP is partially responsible.  Bad candidates running poor campaigns is partially responsible though last year we had some great people lose because Dems sat at home on election day.  There is a lot of frustration and anger at the President for breaking many of his promises to many of those who supported his campaign.  That is another reason.  OFA isn't out there doing anything about these issues.  In state after state I'm hearing the OFA people are ineffective and that IS the bottom line.  SPP was effective, OFA is not.

Follow me on Twitter:  JohnPMorgan


[ Parent ]
With all due respect, Nolan... (0.00 / 0)
OFA is not the 50 state strategy or SPP.  Here in North Dakota I'm told we have an OFA guy (one), and he's basically invisible.  I'm on pretty much every Dem email list here and have seen exactly one email from him since he started.  That was a canned/form invitation to attend a town hall in August of last year.  Sorry, but that's not enough.  

With his salary our state party could pay for two organizers.  

If it's true that the OFA is invisible in Pennsylvania -- a swing state -- and it's true in North Dakota -- a throw-away state -- where is the OFA not invisible?  Massachusetts?  Doubt it.  But if so, a whole lotta good that did.

SPP gave my state money for 3 or four positions.  Admittedly, Dems didn't win a bunch of elections here, but in this very red state, we chipped away at the Republicans' win percentage by significant amounts.  We improved by 10 to 20 percent in a lot of districts.  

The DNC ignores the middle of America at its peril.  The strategy of focusing on the coasts was and is a failing strategy.  It just is.


[ Parent ]
Until John mentioned... (0.00 / 0)
...the OFA organizing program, I had no idea what the hell it was and I consider myself to be fairly politically astute in most ways.  

So, if they are so darn present and on the job, they are being about as absentee as they can be.  

Being passive in a political sense when your opponents are taking your butt to the woodshed regularly is just asking for more of the same and a recipe for disaster.

Seeker, Tree Climber, Observer

Subject to change over time, because life is not static and neither should we be.



[ Parent ]
I think we should call the OFA effort (1.00 / 1)
Overwhelming Failures Achieved

Obama's Failed Adventures

Only Fields Awful (candidates)

Only Failed Attempts

Only Found Anecdotally

Seeker, Tree Climber, Observer

Subject to change over time, because life is not static and neither should we be.



Unfair (4.00 / 1)
Organizing for America
Offers Field Assistance

I am pleased with the active OFA in Florida. These attacks are short-sighted and unfair to the nationwide organization.  


[ Parent ]
While I feel for your (0.00 / 0)
enthusiasm about OFA in Florida, the bottomline is, that's one state and while helpful and beneficial locally, on a networked, national level, they are falling well short of the mark set by the 50 State Strategy thus far.  

If Obama doesn't want to be a 1 term President and doesn't want to see gains in Congress lost in a few terms or less, then it needs to be a national effort to confront the national efforts of the blowhards on the conservative and G-NO-P side of things and their continued daily lambasting of Obama and the Dems.  

I'm no longer in any political party and quite honestly I don't like political parties, but if you are going to have one, at least get your crap together and make a difference, if you can, that's my 2 cents on it.

Seeker, Tree Climber, Observer

Subject to change over time, because life is not static and neither should we be.



[ Parent ]
My attacks may be unfair to Florida... (0.00 / 0)
...I don't believe them to be unfair to the results the DNC via OFA has not gotten thus far in most electoral contests other than your Florida example.  

I'm sorry, but losing Ted Kennedy's seat was about as unforgivable and about as big a sign that things are horribly FUBAR as it gets.  If anyone at the DNC or their active arm the OFA have any thoughts that that was just some enigma and that they are leaving the blame for all that squarely at the feet of their ill-chosen and endorsed candidate, then I think there's a lot of head in the sand mentality going on and it's gonna burn the Dems badly this fall and next year too.  

Tim Kaine may be his own person and has the authority to organize it the way he feels he should, but you don't throw a national grassroots support system to the recycle bin just because you can, if it can still work and produce continued results to trend in favor of your party.  

This latest apparent boondoggle of the OFA's failure to truly work nationwide and to improve upon the 50 state strategy, is to me another example of the categorical and continual errors that I've seen Obama make since bringing back people to his administration from others that he vowed to avoid and has now plunged us deeper into gridlock and attempts at bipartisanship that are to say the least woefully misguided and imprudent.

Seeker, Tree Climber, Observer

Subject to change over time, because life is not static and neither should we be.



[ Parent ]
OFA Positively Impacts Local Politics (4.00 / 1)
You and your OFA may not work together effectively, but here in Florida, I am lucky to have their support and organizing power. OFA and their neighborhood teams in the Tampa Bay area lent tremendous support to the Democrat running for State House in a special election this month.

OFA supported our local campaign through a large scale absentee ballot chase and a massive GOTV phone banking effort. OFA rounded up community members to volunteer and completed over 3,000 phone calls for our campaign in just one week, a number we couldn't reach with the small volunteer network we were limited to. Do not underestimate Organizing for America, their work is benefiting local politics.

John, I expect you to amend your statement that "Local, county and state level candidates aren't receiving the benefits which the 50 state strategy excelled." In Florida and no doubt in a multitude of other places across the country, OFA rises to the level in which you refuse to recognize they do.  


Thanks for chiming in Blaire (0.00 / 0)
It's good to hear something positive about OFA.  You're the first to say so and I'm hearing from numerous other people since publishing the article.

Unfortunately the OFA operation is short sighted, focused only the 2012 election.  SPP was a long term, Party building apparatus.  Why can't we have both?  In 2008 we had the DNC organizers working along with the well tuned Obama campaign.  

Follow me on Twitter:  JohnPMorgan


[ Parent ]
With all due respect (0.00 / 0)
This diary is so full of misinformation, mischaracterization and misunderstanding of OFA that, rather than take up space here, I put my response on my blog, Eclectablog:

Whither OFA?

You really should talk to some folks that DON'T hate OFA before you characterize the entire organization based on the opinions of the few you have spoken with that do.


I spoke or emailed (0.00 / 0)
with numerous sources for this.  I attempted, several times, to communicate with OFA at the DNC.  I couldn't get through and I think that speaks volumes.  Another blogger tried working his contacts at the DNC and they didn't respond either.  What does that say?  

Follow me on Twitter:  JohnPMorgan

[ Parent ]
Actually it is your piece (0.00 / 0)
which is filled with misinformation.  Perhaps this is due to your political inexperience.

Follow me on Twitter:  JohnPMorgan

[ Parent ]
Two new articles (0.00 / 0)
are on other blogs.  I recommend them:

http://www.northdecoder.com/in...

http://beyondthetrestle.com/bl...

Follow me on Twitter:  JohnPMorgan


New Organizers (1.00 / 1)
The reason the democrats are losing and will be losing BIG in November is because of the leftist policies of the Obama administration which have awaken the sleeping giant, the American people.  You now have new community organizers who were never involved in politics, using their own money, not being paid to work for their candidates.  The new organizers are even working in all 56 states, which the President said he visited, when he said planned to visit the 57th.  And this was from the smartest man the dems have to offer?

Actually it is because (0.00 / 0)
of his centrist/Republican policies.  The health care bill is exactly what the insurance companies want.  It incorporates more Republican ideas than Democratic.  He has upset key Democratic constituencies with his policies including unions and LGBT citizens.  

It helps if you actually know some facts before leaving comments which reveal your ignorance on the issues.

Follow me on Twitter:  JohnPMorgan


[ Parent ]
Pearls before swine, Dancer (0.00 / 0)
I'll let you try to understand that one for yourself.  

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